Talent Programming Case Study: Snooki “Nicole” Polizzi


  • Consulted with talent and respective management daily to strategize digital brand development
  • Managed talent’s social media accounts + produced all visual and editorial content for proprietary website: Snookinicole.com
  • Created blog content for eCommerce website thesnookishop.com
  • Produced original video content and webseries (see below)


  • Grew FB following from 5mm to 12mm likes
  • Grew average daily reach on FB from 900K to 9mm
  • Grew weekly podcast listeners for Naturally Nicole on PodcastOne from 200k to 4.5mm
  • Launched website from scratch and grew monthly uniques to 7mm and pageviews to 15mm


  • FB 12mm
  • Twitter 7mm w/ 100mm monthly Twitter impressions
  • Instagram 5.76mm
  • Monthly pageviews on website 15mm
  • 7mm unique monthly users


  • Nookie with Snooki (10 episodes): Nicole “Snooki” Polizzi  gives love advice to celebrities who have had unsuccessful romantic pasts
  • Workout Wednesdays (17 episodes): Nicole “Snooki” Polizzi and her trainer Anthony Michael provide a series of different workout videos each Wednesday to help woman stay in shape (Gym Edition- 4 episodes, At-Home Edition- 6 episodes, Pregnancy Edition- 7 episodes)
  • Halloween Features (5 episodes): What Should Snooki Wear for Halloween, How To Dress Up As Snooki, What’s Snooki’s Best Ever Halloween Costume, What About Halloween Scares Snooki, What Snooki is Doing for Halloween
  • Snooki’s Double Dates (5 episodes): Nicole “Snooki” Polizzi shares what activities she would plan for a double date with the hottest celebrity couples
  • The Snooki Report (11 episodes): A series where Nicole “Snooki” Polizzi and her best friend gay Joey talked about current events
  • Baby Bumps Book Readings (5 episodes): Nicole “Snooki” Polizzi reads sections from her new book Baby Bumps and shares more details about becoming a first-time mother
  • Celebrity gift guide (7 episodes): Nicole “Snooki” Polizzi shares what she would gift her favorite celebrities during the holiday season
  • Snooki and JWOWW Pre-Show (12 episodes): Snooki and JWOWW share their thoughts on the upcoming episode of their spinoff show
  • DWTS Vlogs (8 episodes): Nicole “Snooki” Polizzi shares her thoughts on the eliminated couples during her season of Dancing with the Stars
  • Pregnancy Advice (3 episodes): Nicole “Snooki” Polizzi shares her pregnancy advice with soon-to-be, first-time mom Jenni “JWOWW” Farley
  • Hair Trend Tuesday (5 episodes): Nicole “Snooki” Polizzi shares her favorite hair how-tos: What’s In Her Bag, How to Blow Dry Your Hair, Bun Styles, Day to Night Transition, Hair Color Technique
  • Snooki’s Inbox (4 episodes): Nicole “Snooki” Polizzi shares some of the messages she gets on social media and her responses to them

All videos produced while working with Nicole “Snooki” Nicole below:

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