Digitour Editorial: Tapping Into Gen Z

Developed strategy, blog content, and social media for Digitour. Assigned articles and managed two writers for Digitour’s proprietary blog.

LANDSCAPE BREAKDOWN

  • The Content Publishing space is noisy and wildly over-saturated
  • To sustain and grow thought leadership and authority with Gen Z, we have to innovate and find our own unique point of entry
  • Goal:   Cultivate a premium audience with premium content, meaningful conversations and less noise
    • Content Marketing Vs. Editorial Publishing
      • BUSINESS: Develop Editorial Content and Lifestyle Inspiration To Support and Bolster Ticket Sales and Merchandise
      • BRAND: Leverage editorial to develop a robust content engine
    • Define a voice that’s “accessibly cool”
    • Focus on high-quality content and pieces that resonate

See sample blogroll of content below:

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