Tiffany Matloob has pioneered the digital evolution of Hollywood’s top celebrities and media brands. The daughter of Iranian immigrants, Tiffany received her Masters in Communication Management from USC, and then immediately launched her professional career in entertainment journalism, where she reported news and produced content for Usmagazine.com, People.com, Seventeen.com, Celebuzz.com, and Hollywoodnews.com, culminating with a cover story she helped break for Us Weekly magazine in April of 2009.
She went on to become the Director of Talent Management at SpinMedia, where she focused on social media management, creating viral content, and identifying and executing inventive strategies for building over 17 entertainment brands. Her clients there included the biggest celebrity family, the Kardashians, as well as other colorful TV personalities from Snooki and JWOWW to Nick Cannon and Kelly Osbourne, for which she helped amass a digital following of hundreds of millions of fans. From there she went on to amplify the reach and engagement of ecommerce brands, online publishers and influencer communities. She’s worked on branded campaigns for shows on the top networks: MTV, E!, Bravo, ABC, OWN, and LOGO. Due to high demand from her clients and brand partners, she launched her own digital media company, Intelli Agency, where she continues to work on influencer programming deals for CPGs, ecommerce sites, and entertainment brands.
Tiffany has also brought her marketing and social networking skills to the Jewish community. Her desire to learn and teach others about relationships and dating led her to serve on Sinai Temple’s young professionals board, ATID, where she founded the Apple Meets Honey lounge as a way to get young professionals to connect and possibly meet their match during the high holidays at Sinai Temple. Her work with Sinai Temple extended to a teaching role as well, where she taught high school students how to use social media to help raise awareness and affect change as part of Sinai Temple’s Chai School.
In 2016, Tiffany became the youngest lecturer for American Jewish University’s MBA program, where she has taken her experience in marketing and strategic planning and turned it into a course in “cause marketing,” teaching her students how to effectively market and raise awareness for a cause they’re passionate about. She will continue her third semester teaching the course Spring 2017.
Her love of branding, though, goes beyond even the world of celebrities and Judaism. For fun, in 2014, Tiffany created a seasonal Instagram, @Pumpkinita, where she shares the latest on all things pumpkin spice. From recipes she discovers to reviews on many of the pumpkin spice products hitting the market, @Pumpkinita is a go-to source for thousands of people across the world who love pumpkin products.
Above all, as a triplet, Tiffany has always been fascinated with examining both individual and cultural identity and the interplay between belonging to something while maintaining an individual perspective within ones community. Whether it’s been finding her own voice growing up as part of a trio or paving the way for first generation Persian Jewish females to pursue an unconventional yet meaningful lifestyle, she hopes her work inspires those within her community and beyond to use social media as a way to educate, entertain and evolve past the status quo.